Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
The campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts