fan-engagement
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
Nic Watt has spent more than 20 years working in the video game and blockchain industry
exchange4media Staff Nov 3, 2022 3:43 PM
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
exchange4media Staff Nov 25, 2021 3:33 PM
The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility
Javed Farooqui Mar 12, 2021 12:44 PM