Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
The brand plans to roll out a campaign featuring the actress in which she will be seen talking about food hygiene and engaging the consumers to switch to this brand
As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
She will be responsible for the end-to-end delivery of each individual experience created within KidZania, including content creation, co-branded marketing, and sponsorship revenue
The first session of LEAP goes live on November 25 with team Dentsu India
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world
From today, subscribers will be able to enjoy a broad selection of territory premieres and a vast catalogue of compelling programming from DreamWorks and E!
Prior to this, Jairath contributed to Perfect Relations where she worked for more than 17 years
Conceptualised and executed by Dentsu Webchutney, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together
PKL is breaking all records in its ability to lead consumers through a brand’s adoption cycle, building high associative value for brands through innovative advertising solutions
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports
The new interface improves speed, user experience and aims to provide better support for its rapidly growing communities of users and content creators
Mohan, CEO-India, upGrad, shares insights on the changing perception towards the education of working professionals, challenges in building brand upGrad and more
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
As per the committee, social media platforms must be seen as publishers and not as intermediaries that enjoy legal protection from the content published on their platforms