Date-wise News
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
Kanchan Srivastava Nov 25, 2021 7:20 PM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
exchange4media Staff Nov 25, 2021 6:16 PM
The brand plans to roll out a campaign featuring the actress in which she will be seen talking about food hygiene and engaging the consumers to switch to this brand
exchange4media Staff Nov 25, 2021 5:41 PM
As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
exchange4media Staff Nov 25, 2021 5:14 PM
She will be responsible for the end-to-end delivery of each individual experience created within KidZania, including content creation, co-branded marketing, and sponsorship revenue
exchange4media Staff Nov 25, 2021 4:29 PM
The first session of LEAP goes live on November 25 with team Dentsu India
exchange4media Staff Nov 25, 2021 3:59 PM
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
exchange4media Staff Nov 25, 2021 3:33 PM
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world
exchange4media Staff Nov 25, 2021 3:18 PM
From today, subscribers will be able to enjoy a broad selection of territory premieres and a vast catalogue of compelling programming from DreamWorks and E!
exchange4media Staff Nov 25, 2021 2:16 PM
Prior to this, Jairath contributed to Perfect Relations where she worked for more than 17 years
exchange4media Staff Nov 25, 2021 1:21 PM
Conceptualised and executed by Dentsu Webchutney, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together
exchange4media Staff Nov 25, 2021 12:56 PM
PKL is breaking all records in its ability to lead consumers through a brand’s adoption cycle, building high associative value for brands through innovative advertising solutions
exchange4media Staff Nov 25, 2021 10:30 AM
As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels
Sonam Saini Nov 25, 2021 9:15 AM
The legislation may stipulate a minimum amount for investments in digital currencies while banning their use as legal tender, as per media reports
Kanchan Srivastava Nov 25, 2021 9:10 AM
The new interface improves speed, user experience and aims to provide better support for its rapidly growing communities of users and content creators
exchange4media Staff Nov 25, 2021 9:07 AM
Mohan, CEO-India, upGrad, shares insights on the changing perception towards the education of working professionals, challenges in building brand upGrad and more
exchange4media Staff Nov 25, 2021 9:03 AM
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
Mansi Sharma Nov 25, 2021 8:43 AM
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
exchange4media Staff Nov 25, 2021 8:31 AM
As per the committee, social media platforms must be seen as publishers and not as intermediaries that enjoy legal protection from the content published on their platforms
exchange4media Staff Nov 25, 2021 8:31 AM
