Guest Column: Amrinder Singh, Director, Bonn Group of Industries, outlines the expectations of the FMCG industry from Union Budget 2022
The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown
The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms