According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
With the number of matches expected to go up with the addition of two new teams, the media rights auction is expected to see a double-digit growth in bid amounts
As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the year they would like to cover the losses