Kedar Lele moves on from HUL
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
Date-wise News
Pankaj Tripathi turns 48: The actor’s brand journey
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
4700BC & Netflix partner with Karan Johar to unveil popcorn flavours
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Music streaming up 3,923 mins, OTT growth hits 16.7%: Tonic Worldwide GIPSI report
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Japneet Singh Sethi joins DDL Game Ltd as CMO
He was previously with Khelraja as Country Manager for Southeast Asian Markets
e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Brand Street Integrated appoints Krishna Mugatkar as the new Business Director
Brand Street has expanded its operations into Pune
CarDekho Group makes a strategic investment into Carrum
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
Kerala’s biggest Onam celebration to be held in Thiruvananthapuram
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Sun TV Network’s income from cricket franchises grew 138% in FY24
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
Festive Shopping Frenzy: HT Media’s 2024 Consumer Trends and Festive Insights Report
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
DP World ILT20: ZEE Entertainment aims to achieve 230 million viewership in Season 3
The new cricket players for the league will be announced on September 15
Dreamsphere 2024 celebrates neurodiverse talent in the art world
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
Dinesh Joshi joins Wipro as GM and Head of External Communications
Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications
Allied Blenders and Distillers partners with Ranveer Singh
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
eBay picks iProspect as global media agency
iProspect will handle the business in seven markets
Cheil India gets Sudhir Das as Senior Executive Creative Director
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Valeri Liborski joins Yahoo as Chief Technology Officer
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Garage Worldwide appoints Raj Nair as Chief Creative Officer
Raj Nair transitions to Garage Worldwide from Madison BMB
Navneet Education talks of recognising efforts of teachers
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
Dhanuka Agritech sows seeds of hope in India's youth for the future of farming
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
Minmini App announces G.O.A.T contest to celebrate Teacher’s Day
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
Team Pumpkin wins social media mandate for Kotak Securities Limited
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Dhruvish Thakkar named AVP - Revenue and Growth at Swiggy Dineout
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
OML Entertainment elevates Tusharr Kumar to CEO
Gunjan Arya has stepped down as CEO after a stint of 9 years
Sakshi Mishra quits Bharat24
Mishra was the host of the channel's morning show ‘Jago Bharat'
Amway appoints Amrita Asrani as Chief Marketing Officer
Prior to this, Amrita Asrani was with Reckitt as Global Brand Marketing Director - Fabric Care & Fashion - Strategy & Innovation
Movie genre ad vol down 4% in H1 2024; Hindi movies lead with 41% share
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%
Why 'Memevertising' is injurious to brand health
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Is the BFSI sector breathing Bharat?
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Dream Team: Cricketers and athletes turn to esports brand deals
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Tech has democratised the investment ecosystem in India: Dhiraj Relli, HDFC Securities
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
BMC appoints Dr Vipin Sharma as Additional Municipal Commissioner; assigns advtg dept
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape