Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands

Ganapathy Viswanathan Jun 15, 2026 5:36 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 15, 2026 5:30 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement

Ganapathy Viswanathan Jan 8, 2026 12:32 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets

e4m Staff Dec 5, 2025 9:53 AM

Ganapathy Viswanathan, independent communication consultant and content specialist, on Piyush Pandey taking the advisory role at Ogilvy and more

Ganapathy Viswanathan Dec 27, 2023 11:14 AM

Ganapathy Viswanathan, Independent Communication Consultant, shares areas one must look to build the stature of your leadership team as thought leaders

Ganapathy Viswanathan Jun 13, 2023 11:49 AM