Hindi GEC takes highest 23% share of ad volumes: TAM AdEx The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23 e4m Desk Jul 30, 2020 9:11 AM
Hindi GECs register 8.06 billion impressions in Week 28 in HSM: BARC India As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11% e4m Desk Jul 30, 2020 8:51 AM
DD National leads in Hindi GEC markets in week 15: BARC India Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15 e4m Desk Apr 23, 2020 5:54 PM
Overall FCT on TV drops 26% in week 14: BARC- Nielsen report As per the report, the total TV consumption increased by 38% at all India level in week 14 e4m Desk Apr 16, 2020 4:52 PM
Hindi GEC sees 24.38% rise in total impressions in Week 13: BARC India DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market e4m Desk Apr 9, 2020 3:41 PM
COVID- 19 Week 2: Hindi GEC markets witness a fall of 6.67% in total impressions The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week e4m Desk Apr 2, 2020 6:33 PM
GEC, movies & news accounted for 78% of ad volumes in 2019: BARC India report The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes e4m Desk Mar 27, 2020 8:45 AM