The activation will entail a new movie from the collection of critically & commercially acclaimed films by the international studio house every Friday
The virtual concert will be streamed on T-Series' YouTube channel on 11th April 2020, 6 pm onwards
In the wake of the countrywide lockdown, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabhara
Guest Column: Raheel Zahedi, Senior Manager Corporate Communications- Asia Pacific Region, FIS, makes a case for staying optimistic about work in this critical time
The weekly newspaper meant for the Indian diaspora is published from New York City, which is currently the COVID-19 epicentre in the US
The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week
The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad
The premier episode also happens to have the second-highest ratings in the history of the genre, delivering an impressive 4 million impressions
In a letter accessed by e4m, Ruben Banerjee, Editor-in-Chief of the magazine revealed that the step was also taken to minimise readers' contact with 'anything that has passed through several hands'
The data revealed that the share of the news to total TV grew from 7% to 21% at all India level in both non-primetime and primetime
In a tweet, Aroon Purie, Chairman & Editor-in-Chief of the India Today Group, said that the publication will also bring out an online version of the magazine from this week
The numbers are as per latest Comscore data - February 2020
Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil
As crisis communications become the need of the hour, PR firms take charge and demonstrate value by offering their clients authentic solutions with a digital-first approach
Prior to this, Waris was VP-Product Head, Premium Head & Digital Networks at Discovery India
Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st
As digital agencies go back to business, they share their working world tools & tips
The social media giant has launched Business Resource Hub to guide players in the segment, and stay informed and in touch with their clientele
Ali Hussein, the CEO of Eros Now, speaks to e4m about his vision for the brand and how OTT platforms will maintain their momentum even after the corona crisis ends
All the content across Nick & Sonic will be available in 8 languages - Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada
Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide
Guest Column: Pradeep Guha, the Managing Director of 9X Media, recollects the fond memories of working with the late Goutam Rakshit, the adman's wisdom and his impeccable sense of humour
The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar
INOX employees are engaging in activities like gardening, painting and photography