global-ad-spend

Global ad spend to top $1 trn this year: WARC

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At $242 bn in 2024, social media is the largest single advertising channel, as per the study

e4m Staff Aug 22, 2024 1:56 PM

Global AdEx to grow 11.2% in 2021 driven by online video, e-comm: Zenith report

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According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM