Guest Column: Joy Chakraborthy, remembers former team member, the late Sakshi Jain, whose passion for revenue numbers was only exceeded by her commitment towards work
According to Dabur CEO Mohit Malhotra, the company will be investing Rs 135 crore in the first phase and then scaling it up to Rs 400 crore over a period of five years
The festival is designed to revisit and celebrate the core principles that drive brands and businesses
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
The brand won the gold metal in the ‘Campaign with the Best ROI’ sub-category
The agency has been conceived as a complete marcom hub, providing an open-source creation platform for niche agencies
#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Blog: In this article, we decode how the 5 Ps of marketing -Product, Price, Promotion, Place and People form a crucial part of marketing analysis for brands or organisations
Rumi Ambastha was Swiss Beauty’s Associate Vice President of Brand Marketing for more than a year
According to a media report, Star India has sent an email to ICC to renegotiate the deal
Reports suggest that MeitY would soon take action against these offshore gaming platforms
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
The Premier League began on August 17
The summit will be held in Bengaluru tomorrow
Interactive Avenues will handle the account out of their Mumbai office
Alin Choubey has earlier worked with agencies like Foxy Moron, Chimp&z Inc., and Herald Digital
Prior to this, Priyali Kamath was with P&G for over 25 years
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
Prior to this, Paulene Ong was with Unilever for over 2.5 years
Prior to this, Ashwin Kumar Iyer was with Paytm Ads as Asst. General Manager
Prior to this, Gaurav Ramdev was the Chief Marketing Officer at the company
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
The move may expedite CCI nod for the merger and also have a low impact on revenue, said a news report quoting media agency officials
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years
The ticketing facilties will be available on the Paytm app during a transition period of up to 12 months