A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Shantanu David Aug 5, 2024 9:37 AM

After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake

Sohini Ganguly Jul 23, 2024 1:25 PM

With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers

Shantanu David Jan 16, 2023 9:06 AM