The 'Iss Baar Drugs Ki Haar' films aim to encourage everyone to be a part of this vital movement to empower the youth and promote a healthier, drug-free future
Sharma was associated with Zee Entertainment Enterprises Ltd (ZEEL) for over three years where he was designated as Business Head and Chief Channel officer- Zee Anmol & Big Magic
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
Rahul Rajan named CBO – Retail of fashion brands, Agnes Raja George appointed AVP and Business Head of Wrangler & Central Planning and Jitender Singh appointed AVP & Business Head of Lee
Neeraj Vyas, who was the Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will now pursue entrepreneurial journey
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers