Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
groupm-inca
Influencer marketing spends set to zoom from Rs 900 to Rs 2200 crore: INCA-e4m report
According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
GroupM launches influencer marketing solution INCA in India
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers