groupm-inca

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

Influencer marketing spends set to zoom from Rs 900 to Rs 2200 crore: INCA-e4m report

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According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025

exchange4media Staff Sep 17, 2021 2:45 PM

GroupM launches influencer marketing solution INCA in India

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INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM