Digi Osmosis executes influencer-led campaigns during lockdown Digi Osmosis has worked with over 2500 influencers on 200+ campaigns in the last 3 years e4m Desk Sep 4, 2020 3:31 PM
Zee Music to release soundtracks of Gulabo Sitabo, Gunjan Saxena & Shakuntala Devi The marketing approach helped promote and market the music for the upcoming launches of these entertainers e4m Desk Jun 15, 2020 12:37 PM
Amazon Prime Video partners with Magicbricks for OTT release of ‘Gulabo Sitabo’ The two brands will be using contents of the movie, starring Magicbricks’ brand ambassador Ayushmann Khurana and Amitabh Bachchan, for cross-promotional activities e4m Desk Jun 15, 2020 11:45 AM
How Bollywood OTT releases will open up monetisation channels for digital Industry experts say with OTT platforms replacing big screens, brands have the opportunity to expand their reach with this enormous captive audience Tasmayee Laha Roy May 26, 2020 8:43 AM