halloween

Halloween: Indian brands try every trick (and treat) from the marketing playbook

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Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers

Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM

Hershey's launches first-ever Halloween campaign in India

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With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival

exchange4media Staff Nov 1, 2022 1:26 PM

DDB Mudra Group reveals the real #ScaryFacts on Halloween

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With this campaign, DDB For Good is inviting purpose-driven brands to collaborate and drive positive change in the world we live in

exchange4media Staff Nov 1, 2021 10:54 AM

Movies NOW & MNX to premiere 'The Prodigy' and 'Child’s Play' this Halloween

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The films will premiere this Saturday, October 31, 2020, at 9:00 PM and 11:00 PM respectively

exchange4media Staff Oct 30, 2020 1:40 PM