hariharan

Will AI replace marketers or make them more strategic?

Karthik Hariharan, axio?blur=25

Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity

Karthik Hariharan Jun 3, 2024 9:01 AM

Women's T20 League embodies values that align with Himalaya's: Ragini Hariharan

Ragini Hariharan Himalaya?blur=25

Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more

Ritika Raj Apr 5, 2024 8:29 AM

Ipsos India appoints Unni Hariharan as Executive Director, Tech & Ecommerce

Unni Hariharan, Ipsos?blur=25

Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies

e4m Staff Dec 15, 2023 5:35 PM

Bournvita Biscuits promises ‘More Taakat To You’ in latest campaign

Bournvita?blur=25

The campaign is supported with a high-decibel integrated marketing campaign

exchange4media Staff May 15, 2022 4:00 PM