Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
The campaign is supported with a high-decibel integrated marketing campaign