Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Placed strategically in high-traffic locations across Delhi, Mumbai, and Bangalore, the OOH campaign aims to highlight sharp deals on international brands on the platform during EORS
Ashwath Swaminathan, the Chief Growth and Marketing Officer of Swiggy, said that they wanted to go beyond traditional advertising and create a unique sensory experience
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid and bottom funnel capability
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket broadcasting