Celebration & confusion in adland as MIB restricts SDC mandate to health & food sectors While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories e4m Staff Jul 4, 2024 9:12 AM
‘For business aiming to create a lasting brand, fostering a robust community is crucial’ At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success e4m Staff Jan 26, 2024 10:34 AM
Southern Health Foods launches Manna Go Grain Crunchies Manna Go Grain Crunchies is a specially formulated multigrain blend e4m Desk Jul 27, 2022 1:58 PM
Dabur enters health food drink category with Dabur Vita The company has partnered with Flipkart for Dabur Vita’s e-commerce launch e4m Desk Dec 30, 2021 12:00 PM
Cornitos launches 'No onion, No garlic' flavours ahead of Navratri The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana e4m Desk Mar 19, 2020 10:00 PM