health-food

Celebration & confusion in adland as MIB restricts SDC mandate to health & food sectors

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While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories

e4m Staff Jul 4, 2024 9:12 AM

‘For business aiming to create a lasting brand, fostering a robust community is crucial’

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At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success

e4m Staff Jan 26, 2024 10:34 AM

Southern Health Foods launches Manna Go Grain Crunchies

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Manna Go Grain Crunchies is a specially formulated multigrain blend

exchange4media Staff Jul 27, 2022 1:58 PM

Dabur enters health food drink category with Dabur Vita

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The company has partnered with Flipkart for Dabur Vita’s e-commerce launch

exchange4media Staff Dec 30, 2021 12:00 PM

Cornitos launches 'No onion, No garlic' flavours ahead of Navratri

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The range comes in three flavours- Sizzlin Jalapeno, Cheese and Herbs and Tomato Mexicana

exchange4media Staff Mar 19, 2020 10:00 PM