HelpAge urges youth to bring light into the lives of elders through its latest campaign According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them e4m Desk Nov 7, 2021 6:00 PM
Rewind: When a HelpAge India ad showed a character facing social isolation for decades The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar Misbaah Mansuri Apr 2, 2020 8:33 AM