Hershey India says 'slurp up the fun' in new digital campaign
The company has promoted the campaign across social media platforms, YouTube and OTT
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Lowe Lintas comes up with quirky digital film for Hershey’s
The digital film has been released in the new Instagram reel format
Hershey's latest campaign is an ode to little kids braving the lockdown
Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets
Herjit Bhalla of The Hershey Company elevated as VP- India and AEMEA
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years
India waits & watches as brands withdraw from social media advertising in US
Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms
Shraddha Kapoor oozes charm as Hershey's Kisses brand ambassador
The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store
Lowe Lintas wins creative account of Hershey India
The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon