Mindshare shines at e4m Golden Mikes Awards with 7 metals
The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories
Date-wise News
e4m Golden Mikes Awards 2023: Radio Mirchi wins ‘Radio Station of the Year’ title
Mindshare, ENIL, Music Broadcast Ltd, and Big FM among other key winners
India Ahead management issues statement after the arrest of former employee
The statement said that the channel has nothing to do with allegations being made in sections of media
‘Is summer, cool toh Bindu hai’: Bindu Fizz Jeera Masala launches summer campaign
The campaign has been conceptualised by Wirality Media
Disney+Hotstar tops premium VoD consumption in India with 38% viewership share: MPA report
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
Disney Star, PepsiCo, Tata Motors win big at e4m India Design Excellence Awards
Zee Zing, Facebook and Zydus Lifesciences among other key winners
Harshendra Singh Verdhan elevated to Head - PR and Brand Comms at IFFCO Ltd
He has been associated with the company for over 17 years
Relief for Rooh Afza as SC upholds injunction on Dil Afza's manufacture & sale
A single judge had earlier dismissed Hamdard's application, but Delhi HC overturned it in favour of the plaintiff
Paper Boat's Swing raises a toast to the unique friendship between moms and daughters
The campaign has been conceptualised and created by The Script Room
ClanConnect bags Frost & Sullivan’s Competitive Strategy Leadership Award
With the win, the startup joins the ranks of previous recipients like Tata Communications, Wipro, Mahindra & Mahindra and Jindal Steel
MX Player enhances audience stack with Vserv AudiencePro
This partnership will help unlock new audiences or find innovative ways to retain existing customers
Diya Mirza says 'choose minerals not chemicals' in new ad for Lotus Organics+
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
Technology can help OOH grow faster: Sam Balsara
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
Ayushmann Khurrana delivers a PSA on behalf of 'sneakerheads' for AIR on Prime Video
AIR, directed by the talented Ben Affleck, exclusively available for streaming on Prime Video in India
Bobble AI elevates Kaushik Parashar to Chief Product Officer
The company has also roped in Satyajit Deb Roy as the new Revenue Head, Advertising & Marketing
Hershey India says 'slurp up the fun' in new digital campaign
The company has promoted the campaign across social media platforms, YouTube and OTT
McDonald’s India - North and East celebrates the spirit of motherhood beyond mothers
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
The art of picking the right captain & vice-captain in fantasy cricket
Some tips to assist you in selecting an excellent captain and vice-captain for your dream team
Sujata Dwibedy elevated as dentsu International’s Chief Investment & Trading Officer
Dwibedy has been working with dentsu for over 7 years
Kranti Gada steps down as Shemaroo Entertainment's President - New Business Opportunities
Gada has said she is launching her new venture 'neOwn'
Runwal Group appoints Palak Dani Mansotra as CMO
Prior to this, she was with K Raheja Corp for nearly 7 years
Cordelia Cruises appoints Aditya Gupta as Head-Sales & Marketing
Gupta has earlier worked with brands like Yatra.com, MakeMyTrip and Air Sahara
Dentsu Creative India curates Orange Health Lab’s campaign
The films feature actor Ayushmann Khurrana
Lytus Technologies acquires majority stake in Sri Sai Cable & Broadband
The acquisition of Sri Sai Cable is expected to bolster Lytus Technologies' reach in the Telangana region
Highest ad violations in real-money gaming: ASCI
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
‘We have been growing at 35% CAGR while the market has been at over 10%’
P Chandra Shekhara Reddy, Sr. Vice-President, Sales & Marketing, Freedom Healthy Cooking Oils, shares trade secrets of how the brand is becoming a consumer favourite in every Indian state
Dish TV stakeholders want reconstitution of company board
As per media reports, the minority stakeholders have also demanded that a new management team be formed
Meta India’s Head of Partnerships Manish Chopra moves on
He has been with the company for 4.5 years
Paytm elevates Bhavesh Gupta to President and COO
Gupta was previously the SVP & CEO of lending business at Paytm
Ravneet Kaur appointed Chairperson of Competition Commission of India
Kaur will be CCI’s first full-time woman Chairperson
Samir Jain named President-India of Mondelez International
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
TV Today Network posts Rs 214 cr in revenue from operations in Q4
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
How travel brands are going the extra mile this summer
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Almost half of our business or revenue comes via Connected TV: Siddharth Dabhade, MiQ
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
ONDC: A disruptor in the making?
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts