Asian Paints, PolicyBazaar.com new entrants in top 10 brands list: BARC week 2
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
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HUL net profit up 9% YoY in Q2
The quarter saw Domestic Consumer Growth of 11%
'Purpose, Platforms, Pop Culture, Partnerships & Performance key to breakthrough content'
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
Brands root for Team India at Tokyo Olympics 2020
A medley of ways in which brands extended support to the Indian contingent
HUL races past Reckitt to emerge as biggest advertiser of Week 22: BARC
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
Jan-Mar'21 witnesses 30% YoY growth in TV ad volume: TAM AdEx
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
‘Winning the National Award made up for the feeling of not winning at Cannes’
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
HUL ups ad & promotion expenses to Rs 1,175 Cr
The FMCG giant witnessed a rise of 12% in net profit for FY20
Advertisers register 1.31% jump in ad insertions: BARC India
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands