HomeLane opts for ‘unglamorous’ campaign
The home décor company has roped in Talented for the two-part ad series
homelane
HomeLane appoints Udit Mediratta as Chief Marketing Officer
Mediratta joins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing & Commercial Operations in the South East Asia region
MS Dhoni allays consumer fears in new IPL campaign for HomeLane
The Script Room has conceptualised the 6-film campaign for the brand
HomeLane onboards The Script Room for campaign with MS Dhoni
The agency has bagged the creative mandate for the upcoming campaign
HomeLane urges Indian consumers to bank on its promise
HomeLane is planning to invest over Rs 100 crore during the next 12 months on various marketing initiatives
HomeLane’s focus to be on renovation, expansion & new technologies: Tanuj Choudhry
Choudhry, who handles Sales, Marketing, Category, Design and Business Development, for HomeLane talks about the brand's marketing propositions, advertising strategies & target groups