honey-adulteration

Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?

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The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise

Tanya Dwivedi Sep 27, 2022 9:09 AM

Honeygate leads to drop in TV ad volume, but print advertising for honey surges: TAM Adex

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Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM