HCLTech launches new brand positioning
The company has released a new logo too
Date-wise News
Marketing must not look at being a support function: Chandru Kalro, TTK Prestige
The MD of TTK Prestige was speaking at e4m Pitch CMO summit - South edition on the topic ‘From Pressure Cookers to Kitchen Appliances: Delighting Consumers Through Innovation’
Sonia Kapoor joins Zee Media as Head of Innovation Studio
Prior to this, Kapoor was with Network18 as Business Head & Executive Vice President - Focus Studio
Unwanted 21 launches multilingual campaign to celebrate World Contraception Day
Collaborates with actress Sonali Kulkarni, along with three influencers
Why sports advertising on TV helps digital brands accelerate growth
At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV
Media & Entertainment sector can touch $100 billion by 2030: Apurva Chandra
The MIB secretary said his ministry will do whatever it takes to support the media and entertainment sector and help it grow
Wieden Kennedy India appoints Shreekant Srinivasan as Business Head, Delhi
Shreekant joins W+K from McCann Worldgroup India
MRUCI: Shashi Sinha & Shailesh Gupta re-elected Chairman and Vice Chairman
Shashank Srivastava and Vivek Malhotra appointed to the Board of Governors
I&B secy meets M&E stakeholders, discusses strategies for unleashing sector’s potential
Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub
Nestlé India launches GERBER cereal with a campaign - ‘Bachchon se badhkar kuch nahi’
The campaign is created by Ogilvy India
'We offer relevant services to engage brands with stakeholders using contemporary mediums’
Archana Jain, founder and managing director of PR Pundit, shares her views on face-to-face communication, adapting to changing customer expectations and more
Samantha Ruth Prabhu named brand ambassador of Mivi
While choosing the representative, the company claims to have heeded the suggestion of their online community or Mivians, who trended the hashtag #SamanthaForMivi
Dell celebrates the role of tech in everyday life
The brand has released three digital films by VMLY&R to usher in the festive season
magicpin announces key leadership appointments
The appointments span product, marketing, technology, and operations
Shefali Sapra joins Diageo India as VP of Corporate Communications
Prior to this, she was associated with Danone as Director – of Public Affairs and Corporate Communications
In redBus’ festive campaign, Allu Arjun rescues those caught in dilemma of duties & dream
The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels
Amarjeet Singh elevated to Director of Marketing, NHCC
Singh will oversee strategizing, budgeting, planning, and implementing marketing and communication activities for the property
Stayfree urges parents to have the 'period talk' with sons
The brand film by DDB Mudra is an attempt to spur social change by including men in conversations surrounding periods, which has hitherto been 'women's secret'
Truecaller launches new ad tools for advertisers
These tools will help advertisers maximize their ROII with competitive engagement rates and eCPMs
Unilever CEO Alan Jope to retire in 2023 end
The company will now consider successors for Jope from both within and outside the organisation
Varun Dhawan crowned the first 'Prime Bae'
Prime Video has rolled out the service, which will allow viewers access to news and updates before anyone else
Bombay HC dismisses PIL opposing non-veg food ads: 'Don't encroach on others' rights'
The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy
Reach over 400 million on TV this festive season as ICC Men’s T20 World Cup starts Oct 16
The most awaited sporting event of the year brings festive cheer for brands shortly after the biggest ever Asia Cup on TV
Google’s India public policy head Archana Gulati quits: Report
Gulati stepped down five months after joining the tech company. Reasons for resignation are not known
Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
ABC raises RR price to Rs 30 per kg, evokes mixed response from publishers
The RR price for the January-June 2022 audit period was Rs 26 per kg
Licious is not just a meat brand, it’s a holistic meat destination: Santosh Hegde
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
MIB blocks 45 videos from 10 YouTube channels
The ministry said the videos contain hateful speech against religious communities and spread communal disharmony
We are among the top 3 but miles to go before we rest: Rajan Amba, Tata Motors
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
'We have been building brands with purpose and promise'
Venkatesh Vijayaraghavan, CEO & Director, CavinKare, spoke at the e4m Pitch CMO Summit 2022 – South about the three anchor points that have always driven the company’s thought process around brands