The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment
The streaming platform is all set to conclude the year with intriguing and exciting shows, Aerial India and Tales of Valour
The campaign has been created by Wunderman Thompson
The campaign, being driven by influential fashionistas, urges the audience to engage and participate
As per the 'Impact of COVID on Mobile Gaming' report, there was 10% increase in monthly active users in April as compared to pre-Covid times
Swaminathan is an engineering & management graduate with 3 decades of work experience
The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house
Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format
Guest Column: Siddhartha Mukherjee, Founder - Brand Balance, explains 10 key milestones that PR & Corp Comm scored in the year 2020
Classmate is running the ‘Origami Champions contest’ as part of the launch
Beauty industry veteran Bali will focus on transforming and scaling up the business
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth
VerSe Innovation has raised $100 million in a fresh round from Google, Microsoft and Info Edge’s Alpha Wave Incubation
The platform has released its 2020 year-end UGC Trends Report
The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021
In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding the Starz premium subscription platform throughout the emerging markets of Asia
The two will now report to Disney CEO Bob Chapek
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March 31, 2021
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight