humour

When jokes mean serious business: Why meme marketing is gaining popularity in D2C space

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Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts

Kanchan Srivastava Oct 6, 2023 8:39 AM

Humour Me bags creative mandate for BOLT

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The business will be serviced from the agency's headquarters in Delhi

exchange4media Staff Mar 31, 2022 4:04 PM

Advertising Stalwart Joy Mohanty Joins Humour Me as Chief Operating Officer

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Mohanty will be based in New Delhi and spearhead the expansion of the new media creative shop

exchange4media Staff Jul 22, 2021 6:53 PM

Lockdown restrictions to play spoilsport for IPL campaign timelines?

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As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Godrej HIT unveils new TVC for Kala HIT Lime

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Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes

exchange4media Staff Jan 5, 2021 4:21 PM

CarryMinati stars in Arctic Fox’s roast-esque campaign for 'The Gamer Backpack'

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As part of the ad campaign by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing

exchange4media Staff Oct 3, 2020 9:28 AM

‘Save up to Rs 78k in taxes,’ says ETMONEY to users in new humorous campaign

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The campaign conceptualized by DAIKO FHO employs humour to increase relevance for the contemporary digital audience and drive message retention

exchange4media Staff Jan 28, 2020 2:40 PM