Date-wise News
Pinto joins Vogue from Tweak India, where she was the Founding Editor of the digital company
This campaign, titled 'Sweat Makes You Shine,’ emphasises the importance of hydration in sports
Diverse perspectives are critical for civic discourse in a democracy, said Aroon Purie in the response
New campaign endorses inclusivity and togetherness in a super connected but lonely world
The mattress brand has launched new campaign titled ‘Did you sleep well’
The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand
Guest Column: Veteran adman Ramesh Narayan remembers Kurien Mathews as a friendly soul who made a mark on anyone who met him
Ramesh Narayan Oct 6, 2023 2:50 PM
A campaign starring the Aussie cricketer will commence this month, to coincide with the 2023 ICC Cricket World Cup
The dentsu 2024 Media Trends report reveals emerging advertising behaviors and technologies expected to transform the media industry in the coming years
The cricketer has teamed up with the brand for a campaign to avoid jinxing India's chances of winning the ICC Men's Cricket World Cup
The success of Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy as the ultimate launch pad for future music icons
NATIVE CONTENT Oct 6, 2023 11:20 AM
As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition
Britannia Good Day's 'Cleft Cookie’ campaign has been crafted by McCann Worldgroup India
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Kanchan Srivastava Oct 6, 2023 8:40 AM
Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s
Pops KV Sridhar Oct 6, 2023 8:40 AM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
Sonam Saini Oct 6, 2023 8:38 AM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues
Shantanu David Oct 6, 2023 8:22 AM
