Date-wise News

Pinto joins Vogue from Tweak India, where she was the Founding Editor of the digital company

e4m Staff Oct 6, 2023 4:47 PM

This campaign, titled 'Sweat Makes You Shine,’ emphasises the importance of hydration in sports

e4m Staff Oct 6, 2023 4:24 PM

Diverse perspectives are critical for civic discourse in a democracy, said Aroon Purie in the response

e4m Staff Oct 6, 2023 4:13 PM

The campaign is conceptualized by L&K Saatchi & Saatchi

e4m Staff Oct 6, 2023 4:02 PM

New campaign endorses inclusivity and togetherness in a super connected but lonely world

e4m Staff Oct 6, 2023 3:41 PM

Dhoni has also starred in a festive ad for the retail brand

e4m Staff Oct 6, 2023 3:12 PM

The mattress brand has launched new campaign titled ‘Did you sleep well’

e4m Staff Oct 6, 2023 3:08 PM

The 'Tyohar Ki Nayi Kashish’ film is for Shoppers Stop’s Kashish brand

e4m Staff Oct 6, 2023 2:53 PM

Guest Column: Veteran adman Ramesh Narayan remembers Kurien Mathews as a friendly soul who made a mark on anyone who met him

Ramesh Narayan Oct 6, 2023 2:50 PM

A campaign starring the Aussie cricketer will commence this month, to coincide with the 2023 ICC Cricket World Cup

e4m Staff Oct 6, 2023 2:33 PM

The show will air on 7th October 2023 at 8 pm on Bhojpuri Cinema.

e4m Staff Oct 6, 2023 2:13 PM

Ranganathan has been an integral part of GroupM India since 2004

e4m Staff Oct 6, 2023 2:05 PM

Both have been inducted into the IAA India Chapter Hall of Fame

e4m Staff Oct 6, 2023 2:02 PM

The dentsu 2024 Media Trends report reveals emerging advertising behaviors and technologies expected to transform the media industry in the coming years

e4m Staff Oct 6, 2023 1:35 PM

The cricketer has teamed up with the brand for a campaign to avoid jinxing India's chances of winning the ICC Men's Cricket World Cup

e4m Staff Oct 6, 2023 1:10 PM

Sinha has been with CaratLane since June 2015

e4m Staff Oct 6, 2023 12:42 PM

The success of Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy as the ultimate launch pad for future music icons

NATIVE CONTENT Oct 6, 2023 11:20 AM

As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition

e4m Staff Oct 6, 2023 9:38 AM

Britannia Good Day's 'Cleft Cookie’ campaign has been crafted by McCann Worldgroup India

e4m Staff Oct 6, 2023 8:44 AM

At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more

Kanchan Srivastava Oct 6, 2023 8:40 AM

Guest Column: Sridhar, known as 'Pops' in the advertising world, shares interesting anecdotes about his time with Piyush Pandey and the ad world in the 80s and 90s

Pops KV Sridhar Oct 6, 2023 8:40 AM

Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts

Kanchan Srivastava Oct 6, 2023 8:39 AM

Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV

Sonam Saini Oct 6, 2023 8:38 AM

The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’

e4m Staff Oct 6, 2023 8:29 AM

Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues

Shantanu David Oct 6, 2023 8:22 AM