Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Brand to launch new digital-first campaign with the cricketer
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms
The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial