Activation and OOH: Trends to watch out for in 2023
Waulite Media and Shristy Media release report listing 7 major trends
Date-wise News
P&G Health unveils campaign to mark launch of Vicks ZzzQuil NATURA in India
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night
Cannes Lions makes sustainability reporting a factor for entry process in 2023 awards
All participants will now be encouraged to outline their CO2 emissions on the entires they are submitting
Network18 posts 12% growth in operating revenue in Q3FY23
The figure stood at Rs 1,850 crore
There will be a lot of acceleration between sales, marketing & IT: Sir Martin Sorrell
Sorrell was speaking to Rahul Kanwal, News Director, India Today, and Aajtak, India Today Group at the World Economic Forum in Davos
Pilgrim onboards Konark Gaur as Chief Marketing Officer
Gaur was earlier the Business Head at Marico
Vaishnavi Ramakrishnan joins Apollo Hospitals Group as SVP – Communications
She was previously associated with Ola as Head of Communications
Businesses can soon add ChatGPT to their chatbots: Microsoft and OpenAI
Microsoft is seemingly readying itself to take on Google in Large Language Model (LLM) chatbots space, observers say
Deepak Chaurasia joins Zee News as Consulting Editor & Anchor
Prior to this he was the Consulting Editor of News Nation.
Elista ties up with Women's CricZone
The partnership is for 12 months
Esha Gupta puts her game face on in Khelraja ad
The actor stars in the real-money gaming brand's #TheGameNeverStops campaign
OMD retains Nivea India account
OMD has been managing the Nivea India account for the past 9 years
Wunderman Thompson S Asia appoints Harsh Shah as Chief Digital Officer
Prior to this, Shah was with Dentsu Creative as President – West, leading operations, revenue, people and culture for Dentsu Webchutney, and regional business for rest of Dentsu Creative
Prachi Bali joins Saatchi & Saatchi Propagate India as Business Head & Executive VP
Bali joins the company after spending a decade at FoxyMoron
Best ads of the fortnight: Brooke Bond's kindness over a cuppa, Kurkure's spooky tale
Our pick of the best ads between Jan 1 and 15
‘We have been digital-first even before the pandemic’
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Women’s IPL media rights: A game well begun
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
Sehwag's iconic and playful personality is a perfect fit for McDonald’s: Arvind RP
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Taboola enters a five-year partnership with Network18 Media
The partnership will help the network improve ad monetization and capitalize on traffic through the platform's suite of products