IdeateLabs conceptualizes Unbranded to Branded campaign for Fashion Factory
The campaign features two quirky digital films that capture the joy of shopping at the exchange festival
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IdeateLabs appoints Raman Minhas as CCO, Megha Ahuja as EVP (Client Solution)
They will work from the Mumbai office and report to director Vrutika Dawda
Bhaskar Das joins IdeateLabs as Chairman
He will be mentoring the senior leadership team in augmenting the company's offerings
Ammar Millwala joins Mindshare as Partner
To lead traditional and digital investments for Disney Star
IdeateLabs bags digital marketing mandate for White Oak Capital Management
The account was won following a multi-agency pitch
IdeateLabs rolls out new campaign for German household hardware maker Hafele
The ‘Let’s Reimagine’ campaign urges customers to reimagine their homes with the blend of innovation and convenience
Alpa Dedhia joins IdeateLabs as Chief Business Officer
Dedhia was earlier at VMLY&R India as EVP - Customer Experience & New Business
IdeateLabs launches Planet Marathi OTT
The entire event, executed by the agency, was streamed live and inaugurated by actor Madhuri Dixit Nene
IdeateLabs bags marketing mandate for Planet Marathi
The company will be responsible for the launch of the Marathi OTT channel and manage the brand’s end-to-end marketing duties
Lokesh Shah joins IdeateLabs as VP - Brand Solutions
Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns
IdeateLabs wins creative and digital mandate for Jalesh Cruises
The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, among other things
IdeateLabs appoints Porus Jose as Chief Creative Officer
Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors
IdeateLabs announces multiple new account wins
The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others
IdeateLabs wins marketing mandate for Hafele India
The partnership consolidates the responsibility of creative, content and media with one agency