idma-2021

Pepsi’s distinct storytelling has helped us win at IDMA: Saumya Rathor

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We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 25, 2021 8:57 AM

‘Technology & data prowess, swift thinking made our campaigns stand out at IDMA’

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We speak to Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, in part eight of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 20, 2021 8:44 AM

Mobile-first approach key to creating clutter-breaking campaigns: Vasuta Agarwal, InMobi

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We speak to Agarwal, Managing Director, Asia Pacific, InMobi, in part seven of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 18, 2021 8:07 AM

Building trust and being authentic key to brand love in trying times: Deepak Iyer

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We speak to Iyer, President – India, Mondelēz International, in part six of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 11, 2021 8:27 AM

It takes diverse and passionate teams to create path-breaking ideas: Shekhar Banerjee

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We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 10, 2021 8:32 AM

The best campaigns drive empathy, relevance and convenience for consumers: Maps, Mindshare

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We speak to Parthasarathy Mandayam (Maps), CEO, Mindshare South Asia, in part four of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 9, 2021 8:21 AM

We need to be agile in communicating with the consumer: Ajay Gupte

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We speak to Gupte, CEO, Wavemaker South Asia, in part three of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 6, 2021 8:58 AM

Our ability of impacting campaign beyond numbers translated into wins at IDMA: Vipul Kedia

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We speak to Kedia, Chief Data & Platforms Officer & Head - MAAS India, in part two of our interview series with the big winners of IDMA 2021

Misbaah Mansuri Aug 5, 2021 8:40 AM

IDMA win a prestigious result of UltraTech's initiatives of the past year: Ajay Dang

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We speak to Dang, Executive President of UltraTech Cement, in part one of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 4, 2021 8:34 AM

The gold-winning campaigns of IDMA 2021

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We visit some clutter-breaking entries from the event that rightfully went on to win big

exchange4media Staff Jul 31, 2021 7:52 AM

IDMA 2021 Winners Speak: 'Growth is a team sport'

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Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM

e4m IDMA 2021: Wavemaker India & Mondelez India take big honours

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Sameer Nigam, Founder & CEO, Phonepe, adjudged IDMA Person of the Year. Mindshare and Madison Media were among the other big winners

exchange4media Staff Jul 29, 2021 8:20 PM

IDMA 2021 Jury Meet: Creative insights & market results become yardsticks

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Chaired by Anurag Mehrotra, President and Managing Director, Ford India, the Jury shortlisted 320 of the 1000+ entries received

exchange4media Staff Jul 20, 2021 9:17 AM

'Think of the consumer in the centre and plan media around it'

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The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

exchange4media Staff Jun 26, 2021 8:38 AM

IDMA 2021: e4m beckons SMBs, start-ups in the 12th edition of the event

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This year, the IDMA has introduced categories to recognise some of the best digital works in the SMB and start-up space

exchange4media Staff May 25, 2021 9:20 AM