e4m IDMA 2022: Wavemaker, Mondelez and Mindshare win big
Razorpay’s Shashank Kumar named IDMA Person of the Year
Date-wise News
Q1FY23: Sun TV revenue up 47.38 % at Rs 1,193.90 crore
Advertisement revenues for the quarter jump 40.84 % at Rs.343.17 crore
India's indigenous PR agencies keeping the national flag high
As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit
ShareChat hosts 4-day Friendship Day campaign ‘It’s Buzzing’
The campaign involved celebrities like Asim Riaz, Mouni Roy and Urfi Javed
Inaugural edition of e4m Pride of India – South in August
The ceremony will take place in Bengaluru on August 26
News Nation Network strengthens its sales leadership team
Vivek Makker has been appointed as Executive Vice President, National Head Sales for the Network & Harsha Vardhan Dwivedi as Vice President Sales
NEXT by Rediffusion to launch on August 15
The announcement on a Chief Executive will be made later this month
Kurkure collaborates with Karan Johar for ‘Videsi Mein Desi Chatpatapan’ campaign
The brand and the director launched a mock-up of a matchmaking platform created for desi and videsi matches
Snapchat+ comes to India
Snapchat+ will be available in India at Rs 49 per month
Isos Capital Management appoints Sheetesh Srivastava as MD, India
Sheetesh has more than two decades of operator experience across consumer products, media, entertainment, sports and EdTech
‘We have reinvented newer ways to keep PR alive and adopt newer forms & ideas’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Hamsa Yogitashri, Senior Account Executive, Concept PR, talks about her win and lessons learnt from the industry
aha OTT goes premium with aha Gold
As part of this annual subscription, viewers now have access to all of aha's new releases, including movies, TV shows, and original content – in both Telugu and Tamil, ad free
Ira Dugal joins Reuters as Editor - India Financial News
Dugal moves to Reuters after a 6-year stint with BQ Prime
Truecaller celebrates Azadi ka Amrit Mahotsav with proud placement of the Tricolour
The initiative aims to bring awareness and join hands in the ongoing efforts of the Government of India under Azadi Ka Amrit Mahotsav, encouraging wider citizen participation
Why are brands early for the festive season party this year?
Marketers say early festive marketing initiatives open up more possibilities, and brands are trying to increase visibility and gain customer mindshare by stating early
How to level up your ad strategy for festive sales
Guest Column: Alok Pandey, Vice President - Sales & Marketing at Xapads Media, says the festive season marketing plan can be designed keeping in mind Story Building, Tech Stack & Audience Pool
Voltas’ Independence Day campaign honours the spirit of blue-collar workforce
In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future
‘Health & Glow to focus on personalisation & innovation’
Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more
India@75: The journey of M&E industry
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
RAM Ratings Week 24'22 - 27'22: Fever FM leads in Mumbai & Delhi
Big FM took the top spot in Bangalore and Radio Mirchi was the leader in Kolkata