On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic

exchange4media Staff Dec 9, 2020 5:04 PM

Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study

exchange4media Staff Apr 21, 2020 5:24 PM