15 new categories advertised during IPL 16
According to a TAM report, Pan Masala continued to be the top spender on TV during all matches this season
ipl-16
IPL 16 sees peak concurrency of over 3 cr on TV for 26 out of 38 matches: Disney Star
According to the data shared by Disney Star, the top ten matches together crossed 40 crore in viewership
23 sponsors onboarded for opening week of IPL 16: JioCinema
The sponsors include names like Dream11, JioMart, PhonePe, Tiago EV, Appy Fizz, ET Money, Castrol, TVS and Oreo