Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium