23 sponsors onboarded for opening week of IPL 16: JioCinema
The sponsors include names like Dream11, JioMart, PhonePe, Tiago EV, Appy Fizz, ET Money, Castrol, TVS and Oreo
JioCinema has said that it has onboarded 23 sponsors on the platform for the opening week of this IPL.
The sponsors include (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar and Indeed.
“The consistency with which we are delivering these numbers is evidence of the paradigm shift in sports viewing in India. Our sponsors and advertisers are rest assured of delivery and return on investment on JioCinema as through digital, they have the security that they are paying only for the actual impressions delivered unlike the legacy services,” said Viacom18 – Sports CEO Anil Jayaraj. “Besides advertising on JioCinema offers brands greater precision, cost-effectiveness, and flexibility than TV advertising which is why we are convinced that we will have more and more advertisers shifting their focus and budgets towards digital.”
JioCinema has also announced Jeeto Dhan Dhana Dhan, a new contest that gives everyone a chance to win one car every match. Introduced on April 8th, JioCinema recorded over 1.5 Cr. plays on the contest on the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
