The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
The campaign shines the spotlight on its new economical range of nacho chips
‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories
As per industry experts, the official broadcaster has increased the ad rates by 15-20%
According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined