The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM

As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM

The brand's logo will be prominently visible on the caps & helmets and on the mat during the official match toss of Mumbai Indians matches

exchange4media Staff Mar 10, 2022 4:03 PM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories

Raushni Bhagia Mar 9, 2021 8:47 AM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM