ipl-viewership

Decoding IPL ratings: What drives the viewership?

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Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership

Rajiv Gopinath May 22, 2024 8:40 AM

IPL: Disney Star records 51 crore viewers in 51 matches

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As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition

e4m Staff May 9, 2024 7:28 PM

Vivo IPL opening match clocks 10 billion minutes of viewership on Star India network

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323 million total impressions recorded

exchange4media Staff Apr 16, 2021 4:48 PM

IPL 13 viewership 28% higher than IPL 12: BARC India

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As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches

exchange4media Staff Oct 30, 2020 4:14 PM