Decoding IPL ratings: What drives the viewership?
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
ipl-viewership
IPL: Disney Star records 51 crore viewers in 51 matches
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Vivo IPL opening match clocks 10 billion minutes of viewership on Star India network
323 million total impressions recorded
IPL 13 viewership 28% higher than IPL 12: BARC India
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches