At the e4m India Brand Conclave, Banerjee, Chief Digital Marketing Officer, ITC Ltd., spoke on the topic ‘Transition of brand building – then and now’
Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform
We bring you a roundup of the news that made headlines this past week
The TVC is playful and weaves in the elements of joy, positivity and mood upliftment
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese
The initiative was flagged off on India’s 74th Independence Day
ITC Ltd has expressed gratitude towards all employees and associates who are battling all odds to manage the task of ensuring sourcing, manufacturing & distribution of ITC’s essential commodities
Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions
The TVC is on air across multiple media touch points including TV, OTT and other digital platforms