Mumbai-based Retailer Madam Home will be among the first to offer e-commerce services to customers through ‘AnyDukaan’ app
The digital campaign focuses on entrepreneurs advising other entrepreneurs and startups on how to tide over the COVID crisis
The actor will be part of the Bear Grylls show for the September 11 episode
During a conversation with Kailashnath Adhikari, MD, Governance Now, the TRAI Chairman spoke about the concerns raised regarding BARC’s structure and neutrality
Pinjara Khoobsurti Ka will premiere on August 24 and will air Monday-Friday at 9pm on COLORS
JSW Group comes in place of Daikin Air-Conditioning that had been the Delhi franchise’s Principal Sponsors since 2015
The initiative was flagged off on India’s 74th Independence Day
The trilogy has been written by Suzanne Selfors and illustrated by Barbara Fisinger
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
The creative digital agency has bagged mandates of companies like Tritorc, Paarkadel, ELL ESS Engineering, and Anmol Baby
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
The new entity will function in the gaming & entertainment market through soon to be launched platforms – KheloFantasy.Live and esportz.in
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%
Radio City and Radio Mirchi maintained top spots in Bangalore and Kolkata respectively
exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms
In the wake of a slowdown and dwindling revenues, broadcasters, especially FTA channels, would have to shut shop if ad time is capped at 12 mins, say industry experts
Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx
e4m MarTech League Leadership series: Sohum, Founder, Chairman & CEO, Affle, in converation with Dr Annurag Batra - Chairman & Editor-in Chief, exchange4media & BW
Geetika Bangia, Lead - PR & Corporate Communications at Philips India speaks about her win, her thoughts about female leadership, her future goals and more
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent