‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
itw-consulting
ITW Consulting's FY21 operating income drops 10.2% to Rs 314.5 crore
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
Sports broadcasting market appears ripe for some disruption: ITW's Bhairav Shanth
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
Is BCCI eyeing the September window for remaining IPL matches?
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
ITW launches global sports consultancy solutions, ITW Catalyst
ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary