Indian Super League has dramatically altered the football landscape in India. Its loyal fan base is feverishly growing sans boundaries, nurturing young talent in the country
The 4-film campaign is conceptualized by WATConsult
Radio Mirchi took the lead in Kolkata and Radio City in Bangalore
Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language
The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions
The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years
The campaign has been executed by Laqshya Media Group
The campaign 'Life Tested' has been conceptualized by DDB Mudra
The agency will be responsible for planning and executing TradeSmart’s PR and brand recognition activities in the country
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising
The publication marks 33 years in the city
The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture
The full-service digital agency has announced the appointments of Shweta Bhalla and Dazy Verma
#YehHaiJahanNoTensionWahan is the latest TVC by the brand
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more