From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest
The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections