From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM