The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community
Brand’s first campaign with Amyra & Shreyas to be launched across digital and social mediums
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution