If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
kantar-brandz
'Value is simply the depth of relationship a brand has with its customer'
At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
Tech companies dominate Kantar BrandZ's list of most valuable global brands
US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way