At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
The cricketing action coinciding with the forthcoming festive season gives reach-hungry advertisers a treasure trove of content marketing opportunities to effectively communicate their brand story
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
Sidharth Shakdher, EVP of Disney+ Hotstar, outlines how the platform adopted a multi-pronged approach for the show with a scale to match that of its predecessor 'Game of Thrones'