kantara

From Kantara to KGF: How South studios are building franchise-led IP businesses

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South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

e4m Staff Jan 15, 2026 11:40 AM

Ramraj Cotton names ‘Kantara’ actor Rishabh Shetty as brand ambassador

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The brand will be unveiling a campaign with Rishabh Shetty

e4m Staff Jan 29, 2024 3:26 PM

Festive cheer & regional hits bring brands back to theatres

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Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM