Date-wise News

The revenue figure stood at Rs 157 crore

e4m Desk Nov 10, 2022 8:22 PM

As per BARC data, the channel registered a market share of 19.5% in HSM 15+ on October 25

e4m Desk Nov 10, 2022 7:14 PM

The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office

e4m Desk Nov 10, 2022 7:02 PM

The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

e4m Desk Nov 10, 2022 6:53 PM

Arora will be taking a “little break” before he moves on to his next professional assignment

e4m Desk Nov 10, 2022 6:21 PM

The association is part of the brand’s heritage of collaborating with pop culture icons

e4m Desk Nov 10, 2022 4:37 PM

The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match

e4m Desk Nov 10, 2022 4:14 PM

The edtech firm’s AdEx has risen by 90%

e4m Desk Nov 10, 2022 4:12 PM

Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series

e4m Desk Nov 10, 2022 4:06 PM

The account was won in a multi-agency pitch

e4m Desk Nov 10, 2022 3:56 PM

As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022

e4m Desk Nov 10, 2022 1:45 PM

Mukherjee was serving as the CMO at the UB Group prior to this

e4m Desk Nov 10, 2022 1:36 PM

The company has disbursed pre-owned car loans worth over Rs 1000 cr in the last three years

e4m Desk Nov 10, 2022 12:45 PM

The 3-day festival will see performers like Vijay Malik, Rabica Wadhawan and Juggy D

e4m Desk Nov 10, 2022 12:35 PM

dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

e4m Desk Nov 10, 2022 12:17 PM

Chakraborty joined Zee Media as its Chief Business Officer in August

e4m Desk Nov 10, 2022 12:17 PM

The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms

e4m Desk Nov 10, 2022 11:51 AM

The board constitutes Abhay Ojha, Madhu Soman, Devdas Krishnan and Joy Chakraborty

e4m Desk Nov 10, 2022 11:38 AM

She is the former VP of Product and Circulation at Hindustan Times

e4m Desk Nov 10, 2022 11:24 AM

Krishnan joined IndiaDotcom in June 2022 as its Chief Business Officer

e4m Desk Nov 10, 2022 11:06 AM

The announcement is a part of a restructuring in the ZMCL, IDPL and DMCL businesses

e4m Desk Nov 10, 2022 10:52 AM

The media company has announced a restructuring in the ZMCL, IDPL and DMCL businesses

e4m Desk Nov 10, 2022 10:37 AM

Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 10, 2022 8:46 AM

Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year

e4m Desk Nov 10, 2022 8:40 AM

The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM